What They Say about "The BIG..."
“Whether you are an aspiring inventor working from home or in the R&D department of a major institution, this book is an essential read. I know of no other
book like it”
Dr John Beacham CBE; DSc; FRSC
Former Senior Innovation Advisor to the
Department of Trade and Industry (now the DBERR)
“Having an idea is easy; doing something with
it is often so difficult. Rob’s book removes the
mystery and the barriers, taking you through
each stage of the process in an uncomplicated,
easy-to-read style”
Nigel Spencer
Operations and Services Directorate
The British Library
“If there is a way of avoiding costly mistakes, then
this is a defining book. We would recommend
that our students and clients read it from front to
back before embarking on their next project”
Peter Ford
Head of Design
De Montfort University
The Author of "The BIG..."
Rob Lucas
Rob works to one rule in exploiting intellectual property: Maximise your opportunities, minimise your risks
His background spans many years in managing a wide range of intellectual property across many industrial
and institutional sectors for would be entrepreneurs
and companies. Rob’s recent creationof the British Library’s e-learning courses on developing and managing IP is recognised and used by individuals and professionals around the world, gaining recognition as a finalist in the "e-learning solution of the year" category at the prestigious World of Learning Awards 2008. He has advised both regional and central government including the DTI, OSI, DfES and HM Treasury on intellectual property management and innovation strategies,as well as contributing to
publications on the subject of idea development and commercialisation.
He has featured on both TV and radio on the subject.
Rob’s training courses in intellectual property management and
development have become an essential and invaluable tool
for both industry and institutions alike.
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